Mobile Gaming Made More Desirable With Near Field Communication Technology

Prior to the millennium, gaming took a back seat as mobile devices were still crude in their hardware design and software updates. But with the Smartphones, when the User Interface was given ambience to feel the gaming world became serious business. The software developers soon started to explore the fun side of the technology by developing games that would get so addictive when once tried. However, top companies like Microsoft, Nokia and other big players are now looking at incorporating Near Field Communication technology into games to launch some exciting ‘tangible’ games that would interact with the real world objects.

As I read through the Microsoft’s blog, there was a hypothetical post on how a restaurant can use NFC to keep their clients’ kids occupied at their table! The waitress distributes tiny devices that represent the characters from a popular children’s movie. On playing the games provided by the restaurant the game pieces react to the phone and triggers interactive elements like displaying puzzles, animations and videos. It sounds exciting, isn’t it? That is not all, upon successfully completing the puzzle for instance; the phone shall receive a bonus! What is that? Well, it could be a discount coupon or free tickets to a special screening of a movie! This strategy at restaurants not will keep the children and parents happy but will leave them an everlasting memory along with them. There is a high probability that these customers would turn loyal customers of the restaurant. The owner might be quiet sure of them visiting his restaurant or eat out joint again.

NFC is incorporated not only as a payment mode but also as an advertising mode. Being entertained is just another feather in the NFC’s cap. Pepsi though is a well know brand, uses mobile gaming as a campaign to promote its Brisk iced tea and juice drinks. The carbonated soft drink maker has chosen the Star Wars episode characters Yoda and Darth Maul in its mobile game to promote Brisk iced tea which is the product of the Pepsi Lipton Partnership as it targets the male audience in the age group of 18 to 29.

Now are you wondering why companies are looking at the mobile gaming to boost their sales and promotional activities? Have a look at the stats below.

In the mobile app world, downloading games is done more intensively than any other functional apps. It is also found that around 93% of the crowd is willing to pay for the mobile game apps. When compared to other entertainment apps like weather forecast or news apps, the games rule the download surveys. Thus, as Microsoft predicts the gaming industry coupled with commercial NFC technologies can me the best medium for promotion of products or services with minimal cost investments.

The game developing companies like Rovio is all set to launch the Angry Birds game as the Magic version. I am sure whether a mobile gaming enthusiast or not we all want to experience Magic! So if you are a mobile game developer a lucrative career in this field awaits for you or perhaps you are already earning your mulah.

Gaming and Couponing Your Brand

Companies and small businesses today have a lot of options when it comes to marketing and promoting their brand. It’s not just about going door to door, doing TV and radio advertising campaigns, or distributing fliers at your local grocery store. Now you have various other options such as creating a website, starting a blog, making a page in different social networking sites, and so on. It’s about visibility and the Internet is currently the place where most people spend a lot of their time.

There are so many ways you can promote your brand on the web. There’s Facebook and Twitter, and the fast growing site- Pinterest. There’s LinkedIn, there’s Google+, and don’t forget SEO to ensure that you dominate the search engines. You can create websites, blogs, and join popular article sites such as EzineArticles. You can utilize well-placed online ads that will (hopefully) get clicked on. And you can use popular tools such as gaming and couponing in order to entice customers to buy from you or obtain the services you’re offering.

Games existed offline first

Though online gaming may sound a bit childish to you, many people continue to enjoy online games, even middle aged adults. Games are a great way to kick back, relax, and just let yourself forget about everything even for a little while. It’s also an excellent way to have fun, to challenge yourself, to compete against others, and even to bond with people. Games and contests are a great way to promote your brand. After all, who wouldn’t want to win in a contest?

Couponing – can be good and bad

Couponing has also become extremely popular among the public today. With the advent of Groupon and FourSquare, everyone now enjoys looking for the best deals when it comes to brands they love as well as the brands they want to try out. It’s a great way to gain exposure for your brand, as many people simply can’t resist a good deal. There’s just something irresistible about getting 50% off a new restaurant, or 30% off a nice dress.

As a small business owner, if you’re looking into using gaming and couponing in marketing your brand, then you should definitely consider using Fanplayr. Fanplayr.com gives you the ability to add coupons and offer gamification in your social marketing mix. It offers an excellent and innovative way to attract and engage your customers.

Fanplayr – A resource for you

Social marketing has quickly become the most popular way of promoting your brand. Everything has become “social” these days, as more and more people use social networking sites to with their friends, play games, use apps, connect with their favorite brands, and so on.

Fanplayr provides you the ability to engage with your audience through gamification and couponing across different platforms. And the best part is, you don’t have to be a programmer or developer to start creating your own gaming and couponing campaign. In less than 15 minutes, you can set up a coupon game that you could place on your website, include in your newsletter, share on Facebook, and offer on mobile. It’s that simple.

Fanplayr also recently announced that it has entered into partnership with Ifeelgoods so it can bring Facebook credits to “smart and targeted” social offers and coupons. This empowers Magenta merchants all over the world by being able to benefit from low-cost Facebook credits in order to get better returns on their offers and coupons.

Feeling rewarded and engaged

Your brand promotion and messaging can become boring if you don’t mix it up, which is why using gaming and couponing can definitely capture your customer’s attention. Both small businesses and large companies can utilize this feature in order to engage and connect with consumers better. Customers feel rewarded when they play the game and then win the prize of a coupon that they can redeem when they like.

When it comes to social marketing, it’s really about finding the best ways to enhance your brand and engage with your consumers. Since there are so many other brands that offer the same or similar products or services, it’s vital for you to stand out and differentiate yourself by offering fun and unique things to your customers.

Fanplayr in partnership with Ifeelgoods definitely offers some interesting options for small business owners who want to offer their customers something new. Don’t limit yourself to traditional marketing campaigns that may end up boring your customers. Add new and interesting offers, such as gaming and couponing to connect with them further.

All Your Favourite Car Games, and New Ones, Too

Satisfy your need for speed playing all your favourite car racing games in a virtual environment.

Devoted gamers believe that Steve Jobs invented the computer mouse so that computerized car racing games would become both easier and more exciting. Once the mouse empowered a user to turn the cursor at oblique angles and trace curves, the horizons of virtual car racing stretched all the way out to the end of the infinite…and beyond. Simple as they are, car racing games remain among the most popular both on the internet and on handheld wireless applications. Those same devoted gamers believe Steve Jobs invented the iPhone’s motion sensor strictly for the sake of improving car racing apps.

You probably know that car games are deceptively simple: Follow the race course going as fast as you possibly can. How hard can that be? You’ve been following the same basic principles since you played car racing games on your old Commodore 64 system. Except that now, with the advent of 3D and a few other high-tech complications, game developers can bank the turns, create more dramatic spin-outs, and make the steering both more demanding and more precise.

Build your skills with “Dune Buggy.”
You may have been the Jimmie Johnson of your game console circuit, but playing car games with your computer requires adapting your skills; instead of a joy stick and a couple of buttons, you have your mouse or touchpad, your arrow keys, and your space bar. Online car games require their own unique set of skills and multi-tasks. Expect to crash spectacularly and burn in great balls of fire your first few times around the track. Of course, everybody knows “the fails” are as much fun as the great races.

Try “Dune Buggy,” one of the most popular entry-level car games at the internet’s most popular virtual arcades. “Dune Buggy” teaches you to move with the arrow keys and jump with the space bar, challenging you to navigate over, under, around, and through a variety of jumps, dips, and obstacles as you make your way through an off-road race course. Purely a game of speed and dexterity, “Dune Buggy” gets you in shape for more sophisticated car games, and you will know you are prepared for greater challenges when the trustworthy old buggy grows tiresome.

Advance to “FMX Team.”

Okay, strictly speaking, it is not a “car” game, but it counts among the leaders in the larger genre of driving games. FMX Team tests just how well you can manoeuvre those arrow keys and the space bar as you take your motorcycle through a series of tricky motorcycle stunts. The screen shows you the dirt track; a box in the screen’s upper left corner shows your stunts. You may choose among three different bikes, each equipped for different performance characteristics. As you get more comfortable with the game, you naturally will select the bike best suited to your style and level. FMX Team takes you through fifteen progressively more difficult levels; and, by the time you reach level 15, your fingers will fly around your keys so fast your friends will see just a flesh-tone blur.

The iPhone and App Store, Defining New Terms

The iPhone was such a phenomenal technological tidal wave that is was named by Time magazine as the “Invention of the Year” for 2007. Even now it is easy to see the impact the device has made with all the companies coming out with their own version. Has anyone seen the Android? People surprised to see one would most likely be made fun of. For that reason what will not be found here is a description.

As with all new ideas there comes the ever-growing world of terms associated with said innovation. One new word that came with the iPhone: App.

What are Apps? This is where the fun begins. With the iPhone come the phenomena known as “Apps”, short for ‘applications’. These are software programs custom-made by a third-party for both the iPhone as well as the iPod Touch. A lot of these software devices may be quite practical, anywhere from paying bills online or to find the definition for a certain word. Then there are the fun ones, like Starblaster that includes a phaser-like weapon and something that looks much like a tricorder, as in Star Trek.

There are also Apps for many kinds of games or Apps geared toward finding out the latest on a particular celebrity. Some of these are available for free. Others are a few cents on up to a few dollars. These Apps can be acquired online through the web on a computer or directly through an iPhone by way of Apple’s iTunes through their “App Store”, appropriately enough.

Obviously, the most fun Apps are the games. With a little looking around one can find some pretty addicting games for no cost at all, like FallDown! For those games with a price tag, there’s a game called Spore Creatures where the player can create their own denizens and watch them evolve from primordial ooze and inhabit the environment for a few bucks.

Apps have become so popular there are now Apps to find Apps, like Appfinder and Chomp. These Apps help the user through what appeals to them. A few come with reviews of the Apps available. Just like what was true about the old board games is equally true about game Apps. Some may be uninspiring or just plain boring along with the truly fun ones. Either way there is a whole new take on how to occupy oneself.